Supplements Catalog Revamp

Greenline Organic Health approached me with a desire to redesign their supplements catalog that they use in stores to help customers shop for supplements while they enjoy their organic juices.

Greenline Organic Health is a family-owned business based in Bellevue, WA. They specialize in a variety of organic juices, as well as selling supplements by Dr. Chang, since 1996.

The Challenge

The current catalog was primarily in Chinese, reaching only a certain audience who came into the shop. Long-time users of their supplements would know to come to Greenline to make their purchases, but new customers who come into the shop to buy juice would not be aware of the supplements being sold or what the benefits are of these supplements. Greenline wanted the supplements to reach a wider audience and inform users about the benefits of the supplements. They wanted something:

  • Simple & modern

  • Easy-to-read product descriptions

Timeline
December 2021-February 2022

Role
Product Designer

Tools
Figma, Adobe Illustrator

The Steps

  • Ideate

    I interviewed the owners to understand their vision and their goal for the catalog. I brainstormed with them on initial thoughts and ideas.

  • Create

    I took those notes and started the design work in Figma! I created a new catalog using the photos and brand assets and reviewed the old catalog.

  • Iterate

    I presented the first iteration and gathered feedback from Greenline. I made edits and continued the feedback loop until the desired catalog was achieved.

Branding in Mind

Greenline provided their brand asset: variations of their logo and color schemes. They wanted the catalog to match their current branding and go with the overall theme of their store.

First Iteration

  • Front Page

  • Page 2

  • Page 3

  • Page 4

  • Page 5

  • Page 6

  • Page 7

  • Page 8

  • Page 9

  • Page 10

  • Page 11

Feedback received:

  • photos need a bit more framing, potentially use white space

  • use a different photo of juices for the front cover

  • add page numbers

Next steps:

  • We had about a month to make some changes before they needed to print the catalog for an upcoming event

  • It was time to apply the feedback and coordinate calls to get things finalized

Correspondences Galore

Many back-and-forth emails occurred within a month to create and iterate on the catalog’s design. With each email, I applied the feedback to the design or suggested designs that would make the catalog more legible and user-friendly. After about 2 months, we had a final version ready to print!

Final Catalog

  • Front Page

  • Page 2

  • Page 3

  • Page 4

  • Page 5

  • Page 6

  • Page 7

  • Page 8

  • Page 9

  • Page 10

  • Page 11

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