Catalog DESIGN
Supplements Catalog Revamp for a Local Business
Greenline Organic Health approached me with a desire to redesign their supplements catalog that they use in-store for customers to shop for supplements while they enjoy their organic juices.
Timeline
From explorations to final designs in 8 weeks while working on multiple projects at the same time
Background
The current catalog was primarily in Chinese, reaching only a certain audience who came into the shop. Long-time users of their supplements would know to come to Greenline to make their purchases, but new customers who come into the shop to buy juice would not be aware of the supplements being sold or what the benefits are of these supplements. Greenline wanted the supplements to reach a wider audience and inform users about the benefits of the supplements. They wanted something:
Simple & modern
Easy-to-read product descriptions
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Research & Planning
Conducted interviews with the owners to understand their vision and their goal for the catalog. Brainstormed with them on initial thoughts and ideas on what they feel their catalog should include.
Branding in Mind
Greenline provided their brand asset: variations of their logo and color schemes. They wanted the catalog to match their current branding and go with the overall theme of their store.
Design & Prototyping
Based on the notes from research, I started the design work in Figma. I reviewed the old catalog, then created a new catalog using the photos and brand assets provided by the team.
Iteration & Finalization
Presented the first iteration and gathered feedback from Greenline. Made edits and continued the feedback loop until the desired catalog was achieved.
First Iteration
Greenline provided variations of their logo and color scheme. They wanted the catalog to match their current branding and go with the overall theme of their store, so the first iteration had all this in mind.
After the first iteration was sent back, I gathered feedback from Greenline for the next set of edits. Many back-and-forth emails occurred within a month to create and iterate on the catalog’s design. With each email, I applied the feedback to the design or suggested designs that would make the catalog more legible and user-friendly.
Reframe Photos
Photos needed a bit more framing by use of white space
Update Image
Use a different photo of juices for the front cover
Additional Text
Add page numbers
Final Catalog
The final result is what was printed and currently used in their store for customers to browse